"It depends on what people have predispositions towards, and what their perceptions around are to begin with," said Allycen Kurup, a graduate student in Purdue's clinical psychology program whose work focuses on adolescent digital communication and its effects on mental health. While beauty filters are eye-catching and impressive, their constant presence can be mentally taxing for both active users and casual viewers. We asked TikTok for further comment on how the company develops its filters, and will update this story if it responds. If TikTok's filters use a similar learning process, it is the company's responsibility to ensure the computer is trained on a diverse set of faces. Most beauty filters use something called deep learning (Opens in a new tab), in which a computer is trained to recognize facial features from photographs of real faces. In the blog post, Wang doesn't reveal how the facial filters are trained. "After this testing, the filter is launched to millions of users to add to their videos." "After the developers have completed the background coding and attached it to the design, we will then use an in-house app to test and ensure that the filter's functionality is optimized," Wang said. In a LinkedIn blog post (Opens in a new tab)from 2018, Lu Wang, TikTok's head of AR effect design, broke down how the user design team creates filters for the app. I looked like a spotted white walker." So who's making these filters? "Meanwhile, for people who might have a different face shape, it's not really a challenge for us. "There's a lot of surface level interaction with this, because are using it as a 'catfish challenge,'" said TikTok user Moe Khine (Opens in a new tab), who identifies as Myanmarese. As far back as 2016 users noticed a skin-lightening effect in several filters on Snapchat (Opens in a new tab). They too create what appear to be European-inspired features, often with lighter-colored eyes, lighter skin, and thinner noses. Similar facial beauty filters blow up on Instagram – like ATTRACTION, which has been used in more than 143,000 Reels (Opens in a new tab). Glow Look has been used in more than 3 million videos, but the phenomenon isn't isolated to TikTok. When these filters blow up, entire populations are unable to participate. It's obvious the "makeup" look is digitally created, and altered facial features are clearly out of place. Credit: SCREENSHOT: TIKTOK/WHITNEY HANSONīut when the same filters are applied to non-European features, the previously hyper-realistic effect becomes comical. Videos from white creators praising the filter's effectiveness are peppered with comments from people of color pointing out that the filter is only impressive to white people because it was made for them. Jadeja isn't the only TikTok user who took issue with the filter. "It's so damaging to those who don't conform to those beauty standards." And we just, I guess, don't match up to those standards." There's other ethnicities and other cultures who have their own form of beauty. "It's so damaging to those who don't conform to those beauty standards. "Honestly, my first reaction was like, 'Oh, great, another one of those beauty filters that changes our features to make us cater to the European so-called beauty standards,'" said Himani Jadeja, a TikTok creator whose content focuses on Desi lifestyle and culture (Opens in a new tab). The second was mostly women of color, either disappointed that the popular filter didn't really work on their faces, or protesting the Eurocentric beauty standards that the filter upholds. The first group was mostly white women who were indeed wowed by their own hotness. I returned to scrolling and quickly noticed two types of videos using Glow Look.
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